Global Girlfriend
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN086
Case Length : 11 pages
Period :2005-2006
Pub Date : 2013
Teaching Note : Yes (3 Pages)
Organization : Frontier Airlines
Industry :Retail (Clothes and accessories)
Countries : US; Global
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"You must be the change you wish to see in the world
– Mahatma Gandhi
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On May 4, 2007 Stacey Edgar had just returned home after visiting one of her wholesale customers. She reached for the answering machine and listened to the messages that had come in during her absence. They were the usual “Hi Stacey…I need you to call me back as soon as possible” messages that she received from the staff and customers of her store, Global Girlfriend. The third message, though, was different and unusual. It was a deep voice that she had never heard before. She walked closer to the answering machine on her desk, and increased the volume setting. The man identified himself as Tom, co-owner of “The Greater Good,” a company based out of Seattle, Washington. He said he was interested in acquiring Global Girlfriend and merging it with The Greater Good family of companies. Stacey was astounded! She was not sure that she had heard him right. So, she hit the replay button and listened intently.
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. Tom was not only interested in her company, but he was actually flying down to Denver on his way back from Asia to meet her. He asked Stacey to pick him up from the Denver International Airport. He said he would call her back with the flight details a week later. Tom was coming to Denver to discuss her business! “But, I am not planning to sell my business!” thought Stacey. She called out to her husband, who was an investment banker. “Will, come here and listen to this message,” she said. “I don’t get it.”
A week later, Tom called back, and left her a message with his flight schedule. He was coming to Denver the next day. He was on the last leg of his journey from Asia and was making a stopover in Denver to meet her. Stacey drove to the airport to pick Tom up. She had no idea who this man was or what he looked like as Tom had not sent her a picture or given any description of himself or the clothes he would be wearing. At the airport, as she was waiting in the lobby at the passenger pick up area, her eyes spotted a tall man with a scruffy beard wearing a hat sporting the Greater Good logo. “There he is!” Stacey thought and walked toward him to greet him.
Tom wasted no time in voicing his enthusiasm for Global Girlfriend. “Your mission of helping the poor women around the world is the focus that we currently do not have in our family of companies,” he said. “We pride ourselves in having many businesses. Your company is very unique and would bring something that we currently do not have. Let’s talk about how we can merge your company with ours by August 1st.” Stacey was speechless.
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